I was lucky enough to be the curator and host of “LeWeb Social Business Track" during the last two years. It started in Paris in 2011, then London and Paris in 2012 where a total of around 60 speakers joined us for this specific program.
This track is all about the companies (consumer brands, B2B, non profit etc.), digital agencies, solution providers and social media experts who have shared the best strategies, practices and examples that have propelled them to success.
What’s very interesting is that this content is very low time-sensitive, and as everything that happens at LeWeb is recorded, streamed live and then published on Youtube.com/LeWeb, I recommend to anyone to have a look at it, and learn from it. In this recap, I’ll share companies’ names only, but each time executives and doers are speaking on behalf of the brand or company.
- Renault & Lufthansa (Paris 2012)
- Lego (Paris 2012)
- Intel (Paris 2012)
- Rossignol (Paris 2012)
- Dunkin’ Donuts (Paris 2012)
- Evian - Danone (Paris 2012)
- Greenpeace (Paris 2012)
- Kraft Foods (London 2012)
- British Heart Foundation & Voice (London 2012)
- Adobe (London 2012)
- Yves Saint Laurent - L’Oreal (London 2012)
- American Express (London 2012)
- IBM (London 2012)
- Nestlé (Paris 2011)
- Dell (Paris 2011)
- Danone, IBM & Salesforce (Paris 2011)
- Ferrero (Paris 2011)
- Domino’s Pizza (Paris 2011)
- Kiva (Paris 2011)
- PepsiCo (Paris 2011)
- RedBull, Disneyland, AirFrance (Paris 2011)
- Tag’By (Paris 2012)
- Wildfire, Hearsay Social, Exacttarget (Paris 2012)
- IFeelGoods (Paris 2012)
- Gnip (Paris 2012)
- Hubspot (Paris 2012)
- GlobalWebIndex (Paris 2012)
- SocialBakers (London 2012)
- Salesforce - Radian6 (London 2012)
- Zendesk (London 2012)
- Wildfire & BuddyMedia (London 2012)
- Foodspotting (London 2012)
- GetGlue (London 2012)
- Bazaarvoice, Getsatisfaction & Zendesk (Paris 2011)
- BuddyMedia (Paris 2011)
- Tigerlily, Wildfire & Socialbakers (Paris 2011)
Agencies & Consulting Firms
- Buzzman (Paris 2012)
- Joshfire (Paris 2012)
- TRND (Paris 2012)
- McKinsey (Paris 2012)
- Work Club (Paris 2012)
To know more about these sessions:
This is a recap of worth-sharing personal news or activities happened during previous months.
- Cookening is going very well. We’re close to launch our alpha (we’re testing things privately since August actually). Very, very excited.
Things I wrote:
- I did a mentor session at Le Camping with some advices about pitching your startup (on stage, during events, to the Press). My slides are on SlideShare and the video is on LeCamping website.
- My slides about the Food & Tech ecosystem, that I initially did for the Web2Day conference (video here) were a hit. PetitWeb did an article (Fr) about it in September, and I was invited to present them again during a FrenchWeb workshop.
- I wrote an article about social travel for Influencia Magazine #3 about Mobility. Available online for free (in Fr)
- I wrote a guest post (Fr) about the new Twitter search in Greg’s blog I’m still convinced about the potential of this, but I wish Twitter would bring this feature on mobile, and make it stable…
- I’ve also written an article for the next edition of EBG book Internet Marketing 2013 that will be published in November.
- I keep giving lectures at business schools (that has two main benefits: practicing even more public speaking, and getting some money for Cookening). This year, I speak about collaborative consumption (slides here), how to launch on the web , tips on networking/working in the web industry, and a regular workshop about web innovation.
- I joined Sup’Internet as an advisor for the E-Business bachelor (the worskhop I just talked about is done at Sup’Internet). Objective there is to help define the program and find external speakers.
- I’m involved again in LeWeb this year, as I did for London’12 and Paris’11 editions. I’m especially in charge of curating and hosting the Social Business Track.
- The private Facebook group for French Startupers I created is going well. We’re almost 500 now, with interesting things shared and discusses. Ping me if you wanna join.
- And if you’re interested in getting some advice for entrepreneurs and startupers, check my curation on Scoop.it
And on a personal note, I’m now a happy married man ;)
It’s a tradition since I’m blogging. Every year in august, I’m waiting for the new edition of the Hype Cycle for Emerging Technologies, edited by Gartner. Here is the 2012 one that has just been published.
After all these years looking at it, I’ve come to the conclusion that we do not have to see this cycle as granted, but more as something that gives us some perspective, that validates some trends etc. Very often, it’ll be true, by showing the current state of a technology and the time it will need to reach maturity, but sometimes, this time is really bad evaluated, because markets change unexpectedly. I really invite you to compare the different editions (see below for links).
A few interesting things for this year’s cycle:
- 3D Printing, BYOD (Bring Your Own Device) and Social Analytics are at the peak
- Virtual words are still in the through, as last year
- Cloud Computing starts to be less trendy, which is not a surprise.
- I’m surprise to see that Gamification is considered as having not yet reached the peak
- It should take more than 10 years for the Internet of Things to have a mainstream adoption. I bet this will be at the peak next year.
- Crowdsourcing, which is part of the Web 2.0 era, is back here in the trigger. This is definitely the Kickstarter effect.
- While Speech Recognition is reaching the plateau of productivity, related technology speech to speech recognition will be soon at the peak.
And if you want to compare it with previous editions:
This year edition found via Syscon
There’s a lot of mediocrity being celebrated, and a lot of wonderful stuff being ignored or discouraged
It can sound arrogant or pretentious to say so, but I really think we need to encourage people to fight mediocrity! It’s perhaps one of the most dangerous poisons of our current lives. But what is mediocrity? Mediocrity is this status between bad and good, when something is not suffisant, not qualitative. The problem of mediocrity is not only its intrinsic definition, but also, and perhaps more important, is the fact that people are satisfied with mediocrity. Fighting mediocrity is fighting its production, and also its celebration.
Mediocrity is everywhere in the tech world for example:
- Startups that limit themselves to copy a concept, or do something cheap (a good example: all the daily deals stupid websites)
- Medias, and especially blogs that write articles about topics they don’t know anything about or just because it generates trafic, so they produce crap.
- Consultants or any business guys, who just tries to do the minimum viable, and not the best.
In my post about me turning entrepreneur, I wrote something that people remembered “My project will be huge. Actually, it’s either it’s huge, or it isn’t”. I’ve thought a lot about it since I’ve started the project and met plenty of people. What I really think is that not only am I trying to build an ambitious project, not only do I want to change things, but I’m also trying to fight mediocrity as much as I can. I don’t want to take the easy way, I don’t want shortcuts that lead me to bad quality.
And as in Sean Penn’s quote that I used to start this post, not only do we need to fight mediocrity in what we’re doing, but we also need to fight mediocrity celebration!
Oh, and I need your help. If you ever think something I say, write or produce is mediocre, please tell me. Honestly.
Let’s pretend I’m eating a really delicious meal (that I prepared by myself or not, whatever) and I want to share a picture from my mobile.
How can I decide on which social media I’ll post my pic?
- Evernote Food (if you want to remember it somewhere)
- Foursquare (if the dish is from a restaurant)
Socialgrapes(if it’s not a dish but a good bottle of wine)
Ok, I think you got the idea, and actually I could keep this list going. Of course Facebook and Twitter can generally be updated directly from the other apps (but this still isn’t the case for Google+) but there’s still a choice to make:
- is my picture a general update (then => Facebook, Twitter)
- do I want to share it a with a limited group (then = Google+, Path)
- is it primary a nice picture (then => Instagram)
- is the dish the most important (then => foodreporter or foodspotting)
I’m convinced there’s an opportunity for niche communities such as the ones around food, but it’s more and more difficult to have user mindshare…
As I explained in a previous post, I am more and more interested in new trends regarding food consumption and tools that aim at increasing the sharing experience when we eat, cook or buy food. I’m testing a lot of new (or less) new apps so please share if you have any that I should check or test.